Monthly Archives: December 2018
FIBO USA 2018 Final report
FIBO USA – final report 19 Dezember 2018
FIBO USA sets the course for the future – Industry supports launch of trade fair
„Keep going, guys“ – Exhibitors and visitors agreed at the end of the premiere: FIBO USA was the start of a new show in North America that has what it takes to assert itself permanently. And so numerous familiar faces of the international fitness industry could be seen in the halls. Around 2,350 trade fair and conference participants registered for the first FIBO USA, which took place from 5 to 8 December in the Orange County Convention Center, Orlando, Florida. They met 100 exhibitors from the American and international fitness industries, representing a cross-section of the fitness, health and lifestyle markets from fitness equipment, EMS, group fitness, apparel and wellness.
“We are delighted about the trust placed in FIBO as a global partner of the industry in a wide variety of markets,” says Hans-Joachim Erbel, CEO of FIBO organiser Reed Exhibitions Deutschland. “Together with the industry, we want to further develop FIBO in the USA; the interest and trust of the exhibitors to go this way together with us is encouraging us in this decision”.
Dr. Homayun Gharavi, CEO of 4D CoreSpeed GmbH, is an example of this: “Our appearance at the first FIBO USA in Orlando allowed us to experience one thing above all else: German Products had the strongest influx and were almost celebrated as status symbols. The many positive leads and strong sales proved that we lived up to expectations. In 2019 in Miami, we are definitely back in pole position.” An assessment that Jürgen Decker, Managing Director of miha bodytec, shares. “We notice that the topic EMS is accepted positively and with much interest”. The big players in the EMS market such as miha bodytec, xBody, StimaWELL EMS and visionbody presented EMS as a training and therapy form to the North American fitness market for the first time at the trade fair.
“Our team was thrilled to bring FIBO USA to life in Orlando,” said Dave Houghton, Event Director. „We are already working alongside the global industry to build the 2019 edition, which will take place in Miami–the fitness epicenter of the East Coast. “
American Health & Fitness Forum
Around 70 participants attended the first American Health & Fitness Forum (AHFF) at FIBO USA. These included well-known US studio chains such as Planet Fitness, Orange Theory, Midtown Athletic Clubs, Golds Gym, 24 hour fitness, Gympass, SoulBody as well as independent studio owners and representatives of associations such as IHRSA, ACE, NSCA, Women’s Fitness Association, AFS, FTC or IDEA.
Twelve international top speakers from the UK, Australia, New Zealand, the Netherlands, Germany and of course the USA delivered impressive presentations on global market developments, the US fitness market and the studio landscape, the influence of digital technologies, franchising, corporate culture and the customer experience. The highlight of the program was the keynote speech by Brent Centlivre from Disney Institute, who gave an insight into the corporate and service culture of the Walt Disney Company and called for continuous “Improvement and Feedback”. The AHFF was moderated by Herman Rutgers, FIBO International Ambassador.
Education and Activations
The fair did not only take place in the hall but also off the trade floor – 165 conferences, seminars and workouts accompanied the exhibition offer. For example, the “Women in Fitness Association” offered inspiring lectures for women in the fitness industry, for example by Emma Barry, Viveca Jensen and Beth Shaw. In addition, there were lectures on the subject of company health management, marketing via social media or body awareness. FIBO FitPass made it possible for early risers to undergo numerous training sessions from 7 a.m. onwards. Trainers and instructors were spoilt for choice at FIBO USA: from Zumba to Spartan, Strongboard balance to Keiser cycling, and SoulBody Barre to Piloxing there were classes – hourly or day-intensive training sessions. At the same time, continuing education credits could be acquired during the visit to the trade fair. Many exhibitors also demonstrated new workouts, for example AcroYoga, BoomBoxing, F45 Training, Piloxing, Pound, Spartan, The Warrior® Workout and Zumba. A highlight in the exhibition hall were the ultimate Freestyle Calisthenics Championships, after which three Guinness Book of World Records titles were broken for the most pull ups, chin ups and push ups in one minute.
FIBO USA will take place in Miami from 17 to 19 October 2019. www.fibo-usa.com
2018 Exhibitors https://www.fibo-usa.com/Show-Info/2018-Exhibitor-List/#
FIBO USA
News from the official website of FIBO
https://www.fibo.com/en/News/A-wealth-of-input-at-FIBO-USA/59/n419/
Just one week from now, the first FIBO on the North American continent will be opening its doors, and visitors can look forward to some 100 exhibitors, including industry giants such as Technogym and Miha Bodytec, as well as an extensive supporting programme. The 165 items on the programme include best practices from internationally successful studio operators, the chance to get to know the Disney universe, and an opportunity to learn more about the US market and the global fitness industry. There will also be wide-ranging presentations and training for new workouts.
CONFERENCES
The American Health & Fitness Forum (AHFF) will be making its debut one day before FIBO USA begins. The event features top international speakers, including John Treharne, founder and CEO of the Gym Group, Roger Karsten, CEO of fit20, Niclas Bonstrom from Mrs. Sporty, and Matthias Lehner, CEO and founder of Bodystreet. These and other speakers will illustrate the things that successful operators do differently. Herman Rutgers, co-founder and board member of EuropeActive, will be discussing the state of affairs in the international fitness industry, while Jon Canarick, Managing Director of North Castle Partners, details the US fitness market from an investor’s point of view. Many other presentations, including ‘Movement as medicine’, ‘The fourth industrial revolution’, and ‘Retention, retention, retention’ will be addressing pressing topics in the industry.
Conference visitors will also benefit from a unique range of input from outside the fitness industry. When it comes to creating event worlds for customers, the Disney universe is an expert, and at AHFF, Brent Centlivre, Account Manager at the Disney Institute, will be offering insight into the key elements of Disney’s success, providing new ideas for the fitness industry. Brent Centlivre has been working for the Disney Institute for 23 years now, and has already advised numerous teams and industries, including the Super Bowl team.
Women are welcome to take part in ‘Fiercely Female’, which is being organised by the Women in Fitness Association (WFA). This one-day forum features numerous women in leadership positions talking about the opportunities and challenges facing women in the fitness industry.
TRAINING AND CERTIFICATION
At FIBO USA, trainers are spoilt for choice: be it Zumba, Spartan, Yoga, SoulBody Barre or Piloxing, instructors will be offering everything from one-hour classes to full-day intensive training courses. This means that valuable certificates can be earned during a trade show visit. In the ‘ACE Behaviour Change Workshop’ being put on by the American Council on Exercise, the primary focus is on establishing a positive and productive customer-coach relationship,
The FIBO FITPASS is just the ticket for anyone looking to keep fit in the early morning hours. Workshops and presentation topics run the gamut from business and management insights, behaviour modification and new training concepts and technologies all the way to nutrition and lifestyle.
SPECIAL EVENTS
The FIBO visit also offers countless additional events on every day of the trade show, such as the Ultimate Freestyle Callisthenics Championships. Training, competitions and product launches will be taking place on multiple stages in the exhibition hall with an array of highlights that includes presentations on the topic of occupational health management, marketing via social media and body awareness. Multiple exhibitors will be giving demonstrations of new workouts, including AcroYoga, BoomBoxing, F45 Training, Hyrox, Piloxing, Pound, Spartan, The Warrior® Workout and Zumba.
EXHIBITORS
Some 100 exhibitors will be utilising FIBO USA to present their products and services to the American market, many of them for the first time. Manufacturers of training equipment make up the largest exhibitor group, and industry giant Technogym is one of those taking part in the debut event. Furthermore, EMS companies have shown particular interest in using the event to kick off their USA business, with a roster of exhibitors that includes Miha Bodytec, xBody, StimaWELL EMS and visionbody. Other areas that are well represented include the field of diagnostics and body scans, as well as group fitness, nutrition, wearables and apps, software and consulting, and martial arts.
