News resource: http://www.chinatimes.com/realtimenews/20160420005721-260410

Premier of Executive Yuan, Mr. Simon chang, visited Johnson Health Tec. on Apr. 20th. He pays his respect to the president of Johnson, Mr. Peter Lo with deep understanding how hard to establish a global brand; particularly, Johnson has planned to build its own sports club and hotels. He wishes Johnson will reach the top one brand next year.

Mr. Chang thinks that from the aspect of demands, the government has been helping enterprises to make breakthroughs of skills and technologies. On the other hand, the government also needs to encourage all to do sports. Taiwan now is face of an quick aging society. The public shall be kept award of the relationship between health and sports. The long-termed health-caring communities shall focus not only on massage and physical therapies but also on healthy elderly people to do sports there.

He also expresses that brand building is not an expertise of Taiwanese enterprises. Now Johnson is fighting for the number one fitness brand with 25 brand marketing companies abroad. It is vital to get a hold of sports populations to think ahead what they like to do and develop their loyalty while doing sports.

He personally also tries the fitness equipment of Johnson Health Tech and indicates that promisingly in the near future, Johnson sets a excellent brand example for Taiwanese enterprises.

Source: Sports Trader (2016 January)

2016 trendy fitness activities

https://issuu.com/sportstrader/docs/sports_trader_january_2016/47?e=11908951/32694882

Source: http://www.fibo.de/3rd_european_health_fitness_forum_626.html

Agenda: fibo2016-EHFF-Programm