Taiwan S-Team Elite League held the 1^st General Assembly on February 20^th, 2013 in Windsor Hotel in Taichung. S-Team members from a great number of places in Taiwan attended the meetings. S-Team has been carrying out the mission to strengthen Taiwanese fitness manufacturers and its internal competitiveness. At the GA meeting, all team members not only reviewed all alliance activities and the impacts over the past one and half years but also discuss and regulate the new directions and strategies. The founder and the 1^st chairman of T-Steam, Mr. Peter Lo, on behalf of all members to express special gratitude to Taiwan Sporting Goods Manufacturers Association (TSMA), Corporate Development Centre (CDC) and Footwear and Recreation Research Technology Institute (FRRTI). They has been deeply involved and making the most efforts since S-Team. Now, the S-Team steadily grows. Through the mutual observations, S-Team members are learning and building confidence and trust. Hopefully, we could move forward towards the visions of S-Team. Due to the economic depression, Taiwan’s fitness industry has been affected. And because of it, S-Team, with more expectation, is bearing the mission to enhance the fitness industry in Taiwan. Promisingly, with the above-mentioned three organizations, S-Team could have a sound and bright future to set as a good model of the industrial alliances in Taiwan.

Though S-Team is only one and half years old, it is an industrial alliance under much spotlight right after A-Team (Taiwan’s bicycle industrial alliance) and M-Team (Taiwan’s machinery industrial alliance). Though S-Team is not sizable, it is solid with three major pillars: international marketing, lean production and cooperative R&D. TSMA, CDC and FRRTI has fully plays well their roles and do get much attention home and internationally. At this meeting, Peter, the Chairman, shares his views on the global trends of fitness markets and Johnson’s marketing strategies. The participating members understand more about the globalized competitiveness. If Taiwan’s fitness manufacturers do not understand the current situation and take actions to participate in the industrial alliance, Taiwan’s fitness industry may soon extinguish. Thus, Peter publicizes that in 2013 S-Team will continue strengthening Sport Production (SPS) – Activities and Evaluations and focus on industrial R&D. Moreover, international marketing and marketing development will be also on the major activities this year. Quarter meetings will be held for members to come to share their opinions and perspectives on international marketing trends. Johnson also expresses ideas to share its retail channels with S-Team members. In the meantime, at the important international fitness fairs, e.g. FIBO, S-Team will also be present with quality image.

With the full support and assistance of vice chairmans and members, Mr. Peter Lo will continue to be the Chair. He hopes that all members could have confidence and move forward for a more soild and strong S-Team in Taiwan.